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全球華人營銷聯盟主席、新加坡營銷協會主席Roger Wang

發稿時間:2018-07-22 16:57:53 來源:
        2017年3月2日上午,全球華人營銷聯盟(GCMF)主席、新加坡營銷協會主席Roger Wang,GCMF副主席兼秘書長、臺灣大學國際企業學系任立中教授,GCMF副主席、中國貿促會商業行業分會姚歆秘書長,GCMF副主席、中國貿促會商業行業分會王曦副秘書長及臺灣行銷科學學會任育顥一行來訪我會?;岢ぶ砑婷厥槌ぱ詈?、黨支部書記兼副秘書長付娟以及商會部分企業會員代表對Roger主席一行來訪我會表示誠摯歡迎,并就品牌管理體系建設進行友好座談。

     會長助理兼秘書長楊宏對到場來賓和商會概況進行了介紹,中國貿促會商業行業分會秘書長姚歆分享了由中國貿促會商業行業分會匯編的《服務業企業品牌管理體系要求》討論稿,介紹了國內品牌管理體系的現狀。企業代表們分享了品牌建設心得,并與Roger主席和任立中教授交換意見。Roger主席對企業代表們的分享表示認可,并介紹了新加坡的品牌建設文化。任立中教授分享了品牌管理體系研究心得,提出品牌價值體系建設需要滿足創造、專屬和價值三個層面的內涵。

      座談會后,我會郭玉琨專職執行會長與到訪的來賓們會見和交流。我會行業部部長唐波、行業部副部長陳晶等參加座談。參會的企業代表有廣州城開投資管理有限公司陳澤文董事長、廣州寰銘信息科技有限公司程鑫總經理和廣州唐宋源服飾有限公司高山董事長。

     Visited by Roger Wang, Chairman of Global Marketing Association of China and Chairman of Marketing Association of Singapore
 
     On the morning of March 2, 2017, Roger Wang, Chairman of Global Marketing Association of China (GCMF), Chairman of Singapore Marketing Association, Vice Chairman and Secretary General of GCMF, Professor Ren Lizhong, Department of International Enterprise of National Taiwan University, Vice Chairman of GCMF, and Yao of Commercial Trade Branch of CCPIT Xin Secretary-General, GCMF Vice Chairman Wang Xi, Deputy Trade Secretary of China CCPIT Commercial Branch, and Taiwan's Marketing Science Association Ren Yukang and his entourage visited our Chamber.  Assistant to President and Secretary General Yang Hong, Party Secretary and Deputy Secretary-General Fu Juan, as well as representatives of some corporate members of the Chamber of Commerce, I would like to extend my sincere welcome to President Roger and his delegation for their friendly discussion on the establishment of a brand management system.
 
      Yang Hong, Assistant President and Secretary General of the Association, introduced the general situation of guests and chambers of commerce. Yao Xin, secretary-general of the CCPIT CCPIT, shared the discussion paper of "Requirements for the Brand Management System of Service Enterprises" compiled by the CCPIT Commercial Branch. The status quo of the domestic brand management system. Business representatives shared their brand building ideas and exchanged ideas with Chairman Roger and Professor Ren Lizhong. Chairman Roger approved the sharing of business representatives and introduced Singapore's brand building culture. Professor Ren Lizhong shared the experience of brand management system research and proposed that the construction of brand value system should meet the connotation of creation, exclusiveness and value.
 
        After the forum, executive president Guo Yukun met with and exchanged views with visiting guests. Tang Bo, Minister of Industry and Chen Jing, Vice Minister of Industry attended the forum. Corporate representatives also attended the event.

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